[harry8]

Paying for a tv spot with an audited and reliable audience estimate seems to be less fraudulent than any digital ad spend I've heard of with all those phantom bot clicks and impressions. Also you have the advantage of knowing the context of your ad rather than being surprised to be displayed on "John Doe's Racist Blog (tm)"

[soared]

But you could buy 10x the impressions on an Apple TV for the price you’d pay on traditional tv. So if fraud is less than 90% it’s probably a better deal to do connected tv.

[harry8]

Maybe but let's think it through. Why do you think it is 10x cheaper? (Is it, I don't have numbers, please link them?) Is the market really so inefficient?

Apple is looking to maximise its revenue and will put up prices as far as they can in accordance with that. ie discounts are to get more revenue now and/or in the future. Why is traditional tv able to charg 10x more?

[hmm_really]

Its not cheaper per impact, however you need to buy bigger numbers, millions typically.