[FrozenTuna]

Also, they obviously think their idea is worth a fortune. How do I explain the idea is worth about 10% and the other 90% is coming from all the hours I've put into it?

[sharemywin]

How is it going to get marketed/sold? What I've found is that's where the 50% or more of the value comes. Once you have some paying customers and feedback to improve and get word of mouth.

[FrozenTuna]

They know a guy in the industry and offered 10% stake to him. Its an app targeting physicians, so pretty niche.

[sharemywin]

How many physicians have said they will use or even better pay for this product? until you've got at least some yeses I would go back to stage three.

http://kalyan-city.blogspot.com/2012/02/stages-process-steps...