[ttunguz]

Completely agree. This trend is happening in a bunch of different places.

Advertising agencies, historically relationship driven, are now building demand side platforms to acquire media using technology.

Brokerages went through this transition during the eTrade boom.

Video games is currently being disrupted with companies like OnLive, Gaikai and OTOY. GameStop is trying to prevent their total loss of share by offering digital content purchasing in store.

Books - Kindle

Music - iTunes

et al

And so on.