[codeismylife]

> retailers have to price in the cost of credit card fees

Do retailers actually do this? I briefly worked in retail a while back and the payment processing fees(online and offline) were all considered to be part of the cost of doing business and essentially taken up by the merchant.

Today I provide ecommerce solutions and all my merchants haven't priced in the cost of payment processing either. They aren't necessarily happy about it but they consider it to be part of the cost of engaging in commerce in the modern world otherwise they'll be annihilated by their competitors if they don't provide easy ways to accept payments from their patrons.