I can't imagine many people developing their own color film unless they like the process. It's much more involved than B&W and there's not as much room for playing around.
It's actually a little less involved than B&W. You don't have to look up developer/film times and there are no agitation timing techniques to worry about, because the process is exactly the same for every roll. The only annoying part is getting the chemicals up to 100 degrees rather than getting room temperature water straight from the tap.