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by mywittyname
2943 days ago
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San-serif minimalism is timeless. While it doesn't convey any subtext, it is applicable in every situation. I'd argue it's the complete opposite of soulless. As the only message it conveys is how you feel about the company. If Verizon had a cool tiger logo, you might think, "man, Verizon is a shit company, but their logo is cool af." But with a simple logo, you just think, "Man, Verizon is a shit company." |
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