[evrydayhustling]

Markets have been really bad at coming with solutions (a) for chronically vulnerable groups, (b) for problems which develop over too long a time period to become urgent, and (c) by replacing reactive efforts with proactive efforts. MF seems to check all three of those boxes, while making sense as a business. Cool.

Can you say anything about how you expect these kinds of proactive diagnostics to interact with the existing insurance ecosystem, which tends to pay for diagnosis but varies a lot on treatment?

[aaffttoonn]

Thanks for the kind words! Infertility is not federally reimbursed and if a company happens to cover infertility as a benefit, women have to wait until they are having issues (and "try" for 9-12 months) before these types of tests are covered. We started Modern Fertility to bring these tests to women earlier in life at a much more accessible price point. Some HSA/FSA plans cover Modern Fertility.