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by ghaff 2946 days ago
Typography and logo design have fashions just like almost everything else. There are good reasons for the relatively simple logos and wordmarks you see today--mostly around legibility in small sizes because of mobile.

But, unless someone's deliberately cultivating a retro look, consider any batch of random logos from 20 years ago and compare them to a batch of current ones and you're going to see a lot of common patterns.