[askvictor]

I don't think that's safe to assume at all. A lot of phone users (think mostly older people) still don't really know what an app store is. I don't have any numbers, but from seeing how 'ordinary' people use their phones, I wouldn't make any assumptions about preferring apps.

As for facebook's priorities - they could surely also be neglecting the mobile site with the aim of getting people to install and use their app. Again, I don't know if this is the case, but it's certainly plausible.

[barryduffman]

I think that might have been true in 2009. It's far from true today.

I just noticed this FB blog post: https://developers.facebook.com/ads/blog/post/2018/05/09/rel.... The chart at the top shows app vs. web use of mobile devices, not just for FB but overall. As I expected, mobile web is significantly smaller than native apps, from a time-spent standpoint.