[nstart]

Agreed on this one. I'll also add, low barrier to clone but high barrier to localise. Both are not good for Uber.

Sri Lanka launched it's own (privately owned) ride hailing/sharing app ahead of Uber entering our market. A lot of drivers work with both companies, but Uber is being squeezed out bit by bit. There's a lot of money in the local player to be sure, but even then, it's crazy to think that the giant international player couldn't take on our local market all that well.

This is despite the local player doing all the hard work of training the market to understand how this concept works. Both drivers and riders needed significant investment. Uber came into a primed market and failed to capture it despite burning money on ridiculous bonuses for drivers at the start.

Recent sales in Asia prove this inability to capture localised markets is not a one off.