FTA it looks exactly like what you describe, a new model from a company already in the market. Is it disrupting the industry in a way that those of us less versed in the aircraft industry don't see?
Very light jets are somewhat disruptive, having the altitude, speed, range, and reliability benefits of jets with turboprop/piston-engine single pilot capability and costs. There was nothing equivalent in general aviation prior to their arrival. The HondaJet is an innovative leader in this fairly hot space.
There is a potential for air taxi services opened up by these VLJs as well.
There is a potential for air taxi services opened up by these VLJs as well.