[Molaxx]

But it's not just studying a phenomena. "driving desire" is an intervention and usually a neutral way of describing massive exploitation of human cognitive failings for purposes of monetary gains. Money is supposed to be a proxy measure for value, but these "desire driving" strategies are optimizing for the proxy. It's the ultimate manifestation of Goodhart's Law. You can very easily stop providing real value and still make money. Mind you, I'm not a communist and I see the advantages of a free market. But its failings stem from this problem. The only way to overcome these failings is by being critical. Like articulating distate for "desire driving" loudly and clearly. Hopefully this would lead to self regulating economical players which would allow us more freedom from actual formal violently enforced state laws. I do agree that teaching these strategies, critically, to high school students is a very good idea.