[TruthSHIFT]

I feel ignorant about this. Why would this site need HTTPS?

[kodablah]

Put concisely, so nobody can inject content in-transit.

[bnav6]

Use an ISP that you can trust.

[lghh]

For most of us in the US, that isn't an option. Also, your ISP isn't the only point of attack for injections.

[Bedon292]

Search engines and browsers are quickly headed towards essentially requiring HTTPS. So probably want it from that stand point.

And, first thing I can think of is affiliate links. The site is all affiliate links, but I can just MITM it and just sub in my own number and get credit.