[282883392]

This is a poor article. Props to Fortnite for having a higher percentage of female players, but the article doesn't provide any legit justification for it. An inside source providing vague information doesn't really help the legitimacy of the article.

The game isn't as much aimed as females as gender neutral. Without spending money there is a random chance that you play each match as a boy or girl, and the idea that "when you play as a girl character, guys will help you” is complete bs.

More important to the games success (and it's higher percentage of women playing) is a lower barrier to entry than other more hardcore games such as PUBG or Battlefield. The game was designed to be easy to get in to, and is available on almost all platforms. This more than anything has led to it's smashing success, not "women characters"

[cfadvan]

The sad truth is that for all that it seems to be popular here, Bloomberg is a rag and it almost always shows. They start with an agenda and work lazily backwards from that. Fortnite is f2p, and massively popular, and a lot of women play games. Therefore, a lot of women play Fortnite, but that doesn’t support their foregone conclusions or let them shit out an article.

Welcome to Bloomberg.

[nerdponx]

Eh. I don't buy the "women play games" argument. Why weren't they able to write this article about Dota 2?

[tmpz22]

They probably could've mentioned exactly that if they took into account South Korea, where gaming is much more engrained in the culture and shows less of a gender divide - but then they would have to do research and gather domain knowledge...