[blub]

The intent is to give people a way to control the information which will be used to influence their lives instead of being at the mercy of every corporation, start-up or mom & pop operation which is trying to make a buck.

Private life is such an essential part of human nature and our societies, no matter what the "nothing to hide" camp will say. There will be collateral damage and that's unfortunate yet tolerable, given the extensive abuses.