I started the site with my friend and my girlfriend back in February while I was still in college. It took off.
Like I said below, I only got direct advertisers in July, so it took awhile to grow. I was making about $1200 / month from Adsense in May/June, and some of the space has been sold to direct advertisers and I still make about $900 / month just from adsense, plus more from the advertisers.
I'm still looking for more, but the project has taken a backseat to my new project: Djangy.com
I basically went and bought a High Times magazine and contacted every. single. company. that advertised in the issue I had.
I got a handful of responses, and one of them took a chance and gave me $X to try it out. I'm still waiting to hear if he wants to continue advertising.
The other one took longer to get, but I'm sending a significant amount of traffic their away and they're seeing revenue from the traffic, so it will likely continue.
RE: traffic -- My visitors are by FAR mostly coming directly. Which is a great position to be in. The other misc. Facebook was an early source, but not very high (no pun intended). Once I added "like" buttons to each story, facebook skyrocketed to the number 2 traffic referrer. Then there is traffic from StumbleUpon, twitter, a few blogs, and lastly organic search. But the search keywords are mostly just "that high", nothing outside the name of the site.
I'm sure there is a TON I could do to get more visitors. I would like to focus on it more and turn it into something that makes alot more money than it currently does. I know if I put some more time into it, it could make a ton of money, I just have to grow it, and that takes time.
It varies between 900k - 1.3M page views per month. Fluctuates between 90k and 110k visitors. Like I said, I haven't touched it in quite some time, as I'm focusing literally all of my energy on Djangy
Like I said below, I only got direct advertisers in July, so it took awhile to grow. I was making about $1200 / month from Adsense in May/June, and some of the space has been sold to direct advertisers and I still make about $900 / month just from adsense, plus more from the advertisers.
I'm still looking for more, but the project has taken a backseat to my new project: Djangy.com