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by Scoundreller
2947 days ago
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ING Direct's parent, the dutch ING, fell on hard times during the 2009 recession. So ING sold it off to The Bank of Nova Scotia (BNS). Canada's bank-friendly anti-consumer policy meant that ING Direct had some value, and BNS coughed up the most cash. They were only allowed to use the orange ING branding for a few years, so they changed it to something that was borderline familiar: an orange fruit. BNS probably had to, or chose to, switch ING clients over from the Dutch back-end to their Canadian one. |
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