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by Scoundreller 2947 days ago
ING Direct's parent, the dutch ING, fell on hard times during the 2009 recession.

So ING sold it off to The Bank of Nova Scotia (BNS).

Canada's bank-friendly anti-consumer policy meant that ING Direct had some value, and BNS coughed up the most cash.

They were only allowed to use the orange ING branding for a few years, so they changed it to something that was borderline familiar: an orange fruit.

BNS probably had to, or chose to, switch ING clients over from the Dutch back-end to their Canadian one.

2 comments

6 character limit was already there during ING Direct years. Possible they were using the old Dutch systems but i find it a tad surprising, they would have needed to set it up from scratch in Canada (as I don’t think anything was stored in Netherlands). So they purposely setup an old-ass system in the 90s. What a shit show
Plausible, but they had six digit codes from the beginning.