[VladRussian]

The issue of attitude [be it a car driver or a bike rider] is a separate one. It is easy solvable by using AK-47.

The another thing is the issue of mental automaticity of driving, of monitoring of the road situation. For example, i frequently notice that driving behind a motorcycle on highway i automatically keep right distance ... to the car in front of the motorcycle.

It is important for the bicyclists to be as noticeable as possible. And to look bigger - i'd paint the whole bicycles itself, including wheels, into extremely noticeable bright colors, may be some blinking in the daylight texture, and would make them fluorescent at night, so that the "automatically driving part of the brain" would pay them more attention.