[lurena]

The Space Merchants, co-written by Frederik Pohl and Cyril Kornbluth. Mind you, I was barely a teenager at the time I read it. But:

-It led me down the path to the realization that advertising in almost all of its current forms is unequivocally evil and has no credible moral justification in our current society. I have been running adblocking software on all of my devices (and that of my family's) and feel mildly disgusted every time I see an ad in the street or on the rare occasions I watch television.

-It opened my eyes on the fact that corporations having more power than governments is a huge deal, especially at times where government is often equivocated to 'lazy bureaucrats' and opposed to private companies' supposed 'efficiency' (but for whom?).

-It made me realize that environmentalists are not just some rambling, soft-natured and out-of-touch hippies but simply ringing the bell about how we are going to be royally screwed if we don't radically change our current consumption habits.

But the most shocking thing about that book is that it was written in 1952. There was no targeted advertising and tracking, no concerns about global warming, no oil peak. Critics at the time said it was witty and light-hearted, but far too much of a caricature to be taken seriously. Reading the thing more than 60 years later gives the whole experience a sour pang of irony.

[Arkaad]

>But the most shocking thing about that book is that it was written in 1952.

Corporate greed and advertisement is quite old, though.

[andrei_says_]

I think you will enjoy The Fifth Sacred Thing if you haven’t read it already.