And who is going to stop them, when even multi-million companies just shallow the pill(like GDPR) and even try to market it positively that they are gonna adopt it first.
Big business massively lobbied against the GDPR. One big reason it ended up so strict is because the final negotiations happened to coincide with the Snowden revelations, giving cover for politicians to resist the lobbying.
They're very happy. It's not a "pill" to swallow, it's a tool to squash any small competitor.