[fairpx]

Background: I’ve been working with B2B SaaS companies for over 9 years now, helping mostly with product design.

Observation: One thing most companies seem to mean by ‘growing’ is getting more traffic. The big advantage of B2B software is that you can do very very well with very very small amounts of potential users flowing through your funnel.

Solution: The biggest thing I’ve seen contribute to B2B product growth is by far a focus on increasing conversion rate (instead of traffic generation). UX design plays a central part of this (Full disclosure, I run http://fairpixels.pro - a design firm for software products in this space, so I might be biased, but the data I see every day backs this claim up). Stating the obvious, but it’s a lot better to have 50 people visiting your website every day, and get 5 of those to subscribe to your annual plan, vs driving 200 people to your website but only having 2 or 3 join.

Map out your user flow. Where does your lead come from? When on your website, what does he/she see & do? What’s the one CTA you present them? Is your value prop clear? Does your CTA have the right color and is the placement right? Does the look & feel of your website communicate professionalism, trustworthiness, etc.

It’s sexy to think about driving thousands of users to your platform, but it’s more practical, useful and valuable to focus on those questions.

[phonon]

You need to work on fit and finish...I would not contact you guys if I saw this.

https://imgur.com/a/Q8kl94w

[trevyn]

Also, “the nomad lifestyle” now reads to me as “enrolled in alcoholic bootcamp”, but maybe that’s just me??

That said, I think fairpx has a valid point. :-)