Because "in the EU, personal information cannot be conceived as a mere economic asset: according to the case law of the European Court of Human Rights, the processing of personal data requires protection to ensure a person's enjoyment of the right to respect for private life and freedom of expression and association".
I prefer some targeted ads. I'd like to be able to opt in or out. Why do you think that what I want from Google should not be allowed if it's a win for me, Google, and advertisers?
Perhaps a middle-ground will be centralized batch opt-in services that opt you into collecting for most ad networks and sites.
The requirement not to deny service for people who don't opt-in should prevent that from being used as an end-run around the regulations, but we'll see.
There's the possibility of digital citizenship for some EU member states but I have no clue if it grants any of these rights or protections, or is even legal for most countries (or specifically, America).
I wouldn’t, but if anyone thinks their privacy violations are so egregious then they should refrain from using their services. No one is forcing them to use the service.
But why make this one illegal?
We can make wedding planners illegal if we don't like them and then just say "not all business models are legal.
But that doesn't explain why. Why stop people from engaging in a transaction that both sides consider to be a win?