[oldcynic]

If personalised ads are so marvellous, and people are happy with them, surely they will be happy to "donate" their data in order to receive these incisive topical ads purely as they give such a better experience? My experience is they are just as terrible - just sometimes terrible in different ways.

The inexorable rise of ad blocking, the increasing pace of adoption recently, and not solely amongst citizens of the EU makes me think most people's trust has been burnt out.

I suspect many people in the US would be in favour of more consideration of their privacy and data security if given a choice.