[christophilus]

By following a different business model? Employ a small team, sell ads based on relevance to the content you're reading, going after niches... It's not like there's only one formula for success. GDPR is going to force a different formula on the market.

[Mirioron]

This relies on the fact that your business can be served anywhere. What if you're in a niche that can only be limited to your area or to people who speak a specific language in that geographical area?