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by Grollicus
2945 days ago
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It should be possible to track ad campaigns and therefore see exactly the turnover ratios as long as the campaigns are broad enough that they don't target individual users. In the analog world they do this for example via coupon codes which are unique to the ad. |
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This will severely undercount the number of conversions. It's not atypical for someone to view/click an ad and then purchase at a later date through a different channel.
It was possible to track that before GDPR. It is not possible now.