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In victorian era, asbestos was used as a gods gift. Like plastic today, blooming bussiness. When they figured out that it hurts people, they forbid it. And? What's your point? Business will transform and something else will bring money. This was happening trough whole human history, nothing special.

And anyway, the marketing business was already going down, ads became so invasive and annoying that everyone is using ads filters today.

But I don't know why are we talking only about ads. What about people getting some bad credit rates as bank bought the data from ads network? Or things like Cambridge Analytica. Like the marketing and ads world is everything we know of and GDPR isn't bringing any positive effects as it hurts tracking. Tracking market goes down, human freedom and rights + democracy goes up. Who cares for targeted marketing in respect to that.