[Boulth]

> For businesses that don't even target EU markets on purpose, well...

See https://ec.europa.eu/info/law/law-topic/data-protection/refo...

> When the regulation does not apply

> ...

> Provided your company doesn't specifically target its services at individuals in the EU, it is not subject to the rules of the GDPR.

[JumpCrisscross]

This boils down to relying on each of the EU's twenty-eight data regulators interpreting "specifically target" favorably into perpetuity. One of them takes an unusual view, once, at any time in the future, and you lose 4% of your global revenues.