[strken]

I totally agree, but that's an argument against some specific practices, while the GDPR is a scattergun approach that legislates much more than behavioural profiles and advertising. Barely-profitable or loss-making services acting in good faith are now under the same requirements as odious billion-dollar advertising companies, and some of the former are going to go under because of the GDPR, while all of the latter are going to be fine.