[vertex-four]

Under existing law companies can be fined somewhat ridiculous amounts for data breaches and essentially never are, so why exactly would the enforcement strategy change for the GDPR? Maximum sentences just aren’t an EU thing, nobody gets them unless they’re wilfully causing damage to people and this isn’t their first time. I don’t know if America does things differently, but based on what I know, it doesn’t - maximum fines and sentences are essentially never passed out there either.