In this case, the 'sword' is a strategy that originally tried to appeal to everyone, from the least competent user to professionals. Judging from some of the idiocy I see in app reviews, a part of what's happening is that the LCD users are bringing expectations down to their level.
What does one expect when you subject a deliberately thin electronic device to the full force of your body?
• I put my phone in my front pocket, instead of the back, so I'm not sitting on it;
• I then make sure to buy pants with front pockets deep enough that my phone is not being pressed into my groin when I sit;
• and I take my phone out of my pocket if someone is about to sit on [or straddle] my lap, charge into me at waist height, or drop a large object on my leg while I'm laying on my side.
Yeah, that's pretty much me. I don't do it to pamper my phone. It's that I find all of those situations uncomfortable otherwise. However, I still do feel that people who behave callously in those situations are exhibiting: "This is why we can't have nice things."
Please realize that not everyone shares this sentiment, and would rather want a phone suited to their current situation, instead of having to adapt to their phone - like having to buy pants that fits the phone. To me, that's just as much common sense.
What does one expect when you subject a deliberately thin electronic device to the full force of your body?