[bangonkeyboard]

"Apple argued […] that consumers could not have been uniformly exposed to any alleged misinformation or lies of omission because Apple keeps its iPhone boxes in the back of the [Apple] store, where customers aren’t allowed."

[lb1lf]

-I am quite possibly a bit slow here, but can anyone please explain how keeping the iPhone boxes out of reach of customers somehow gets Apple off the hook?

I am honestly puzzled as I am typing this on my non-bent, company-issue iPhone 6.

[millstone]

IANAL but I think the idea is this: The plaintiff claim that Apple knew about the defect, and so it was willful deception to omit the defect in any written materials which could influence a purchase decision.

Apple's reply is that customers weren't given any written materials prior to purchase, not even the box. So there was no way omissions in the written materials could have influenced purchase decisions.

[lb1lf]

-Your explanation makes sense; the principle does not.

Thanks!

[gtm1260]

I agree!

"We've omitted everything so we've omitted nothing" - Apple

[kjeetgill]

Alternatively, "We can't have misinformed if we haven't informed at all" Still a jerk move

[gruez]

so apple is basically saying it's okay to make a defective product as long as you keep the packaging at the back of the store?

[mrguyorama]

If people are willing to buy your product sight unseen, will the actual product specifications and warnings fend them off?

[zamazingo]

Even reviews or average stars will if you're buying anything online, no?

[jonhendry18]

Technically everything relevant is probably accessible via the Apple website, using the computers in the store.