[erikpukinskis]

Your fallacy is the idea that you can just turn cash into well-run businesses. You can’t. Cash is (obviously) not Apple’s bottleneck. Cash is not the bottleneck for any well capitalized company, which includes most big public companies.

The bottleneck is coordination.

You start off with a few people reporting to a few bosses... all the signals are strong. Stupidity is minimized.

As a company grows, the distance between top and bottom stretches. It’s like nerves getting stretched thin and unused... eventually the signal is severed.

That’s the bottleneck for pretty much every big company. Apple can’t throw 5 billion at another moon shot because they are barely in control of the 5 billion dollar projects they are already running.

If they had another VP-ready candidate they could throw $5 billion at, they would already be doing that. Between wearables, AR, IOT, and AI they have plenty of well specified goals that are core to their product line.