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by jonbarker
2954 days ago
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I agree with Bill Gates' description of platforms as companies which provide tools which are used by other entities to generate more economic value than the value of the owners of those tools. How you measure said economic value is another story and one I am grappling with. And I think social media companies are ultimately aggregators, not platforms. What I think should come out of any regulation is an obligation for aggregators at a certain scale to 1) stop calling themselves neutral platforms, because that's not accurate, 2) be required to disclose in verifiable, auditable detail how they are prioritizing content from an algorithmic perspective, how they are compensating generators of both paid and organic content from a both monetary and "in app currency" perspective (likes, etc), and 3) when they do exercise their editorial judgment and kick 3rd party apps off their APIs, explain how and why they came to such a judgment, not in a storytelling kind of way, but in a parametric (they hit this number, so we took action) kind of way. And if there is a human in the loop, that human needs to have certain competencies, which would resemble professionalism like that of lawyers and doctors. These three requirements would have to be agreed upon like international standards of a sort. Now, I am aware that everything I am requesting is also likely to be infected by 'bureacracy' and that is something I'm not sure I have a way to solve for. |
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