[apsurd]

This is underappreciated. Art and expression is a value in and of itself. I don't think it's a cop out to think this way. However, creating something is in fact complicated and retreating to "I'm just making art" is an easy justification to fool yourself into being ok with failing if what you're trying to do is build a profitable business.

But it remains: art and expression is valuable.

Yes I can probably make more money optimizing advertising attribution. But, honestly, I think there's some art in all of us. It's ok to explore it.