[weaksauce]

I get your sentiment but i would also like to say that people scoffed at jobs holding what looked like an oversized iphone on the stage and that's been a boom for them fwict. the iphone was a product that people dismissed out of hand. the ipod was a product that people dismissed out of hand and it saved apple. hell the apple ii was pretty revolutionary back in the day.

[panic]

Yeah, that's kind of what I'm saying -- instead of focusing on more "serious" things that "everyone knows are the future", I wish Apple had the courage to focus on the kind of products that people tend to dismiss as boring or derivative at first.

[pavs]

I think that it had less to do with apple and more to do with steve jobs. I can't think of any product from Apple after Steve Jobs died, that had any mass market effect. Either with new product or evolution of the existing product. They are still riding the Steve Jobs high.

[carlmr]

The company has a long history and for much of that history Steve Jobs didn't hit the note either. They're still riding the brand definitely.

I think what Steve Jobs said about focus is important though. The company needs to focus on it's core strengths and innovate in these markets. http://www.casestudyinc.com/apples-four-quadrant-product-gri...

[empath75]

The watch was pure jony ives and it’s the best selling watch in the world.

[sjwright]

> products that people tend to dismiss as boring or derivative

Not a good heuristic, as that describes the Apple Watch.

(Though it wasn't derivative; its contemporaries existed almost exclusively off the back of a torrent of leaks about the future Apple product. Competitors knew about it long before it was launched and raced ahead with their own junk.)

(Also I don't think the Apple Watch is boring, but it is niche. The particular niche I am fascinated with is healthcare. It's possible that within a decade or two, their Watch product could be highly disruptive.)

[weaksauce]

My point was that everything they have made was derivative in some way. Apple ii was derivative of Apple i. Macintosh was derivative of the Apple ii. iPod was a derivative of the other music devices. iPhone was a derivative of the iPod and cell phone. ipad was a derivative of the iPhone. Their watch was a derivative of the iPhone and a watch. OS X was a derivative of Mach.

Who knows where they will take ar and self driving? I would like to see what they come up with... they certainly have enough money to find out.