[Crespyl]

> improve your browsing experience

In advertiser-speak, "relevant and interesting ads" are an "improvement to your browsing experience".

Actual end-users may have a slightly different interpretation on what constitutes an "improvement".

[aianus]

As a childless man, for example, are relevant and interesting ads not an improvement over the tampon and diaper ads that are all over TV?

[PeterisP]

It certainly may be, and it's your choice to make (if you wish so) by opting in to targeted advertising.

What's wrong (and, in a few days, illegal) is for the service provider to assume that everyone will prefer that.

[s73v3r_]

Not really, considering that means all my data is being scattered to the winds of the internet.