ACH bank transfers are free in the US too, just takes a few days. Personal transfers with Venmo or paypal are free too in most cases. The fees are for credit cards which make up almost all online transactions and have fees everywhere in the world.
In the US, you only get a piece of the action if you use a credit card. Otherwise you still pay the higher, transaction-fee-included price, but you don't get any part of the transaction fee.
The EU limited fees to .3% on credit and .2% on debit cards, and made charging the consumer card fees illegal everywhere though. That's a big improvement on what was otherwise ~3%
It still vexes me that I can't instantly transfer money from my bank to a friend's account without paying, or using a third-party like Venmo or Paypal.
Yup. Woke up this morning, FB message with a spreadsheet. Some friends going on holiday together, one has taken responsibility for the house we're renting, got the bill today, cut it up, sent it out. I copy-posted the amount into a web form from my bank and it was in their account later this morning at zero cost to either of us.