[barry-cotter]

Look at their footer

> Silvestar is a fearless web developer and consultant, JAMstack enthusiast and Wordpress coder currently available for hire.

This person may have accidentally reinvented content marketing but they aren’t implementing a known good strategy. They are a web developer, a coder, available for hire. They say they’re a consultant, which is nice but they don’t understand the difference between a consultant and a contractor. A consultant is way more expensive. If this person has a marketing position or a niche I don’t know what it is. I’m completely convinced they’re a good web developer but they don’t have a market position more differentiated than “I build websites”.

[starbist]

Actually, this "Consultant" part is released today. I could consult a client, and charge my hours, but I wouldn't mind if someone else implements the proposed solution. :-)

[barry-cotter]

Great. I wish you every success but if I might offer some suggestions you need to figure out what expensive problem you are solving and sell that solution. Persuade people you can save them a lot of money or make them a lot of money and sell based on the value you can provide for them. Not a coder for hire. Sell based on value, not capacities.