[theamk]

Maybe I had unusual experience, but in the places I have worked, it was executives' actions that matter, and not random mission phrases.

To go back to Tylenol example -- reading the news at the time, it looks like the company was praised for quick product recall and good communications. All of those are top-level decisions, and I am sure CEO had insight into them.

So I suspect you are confusing cause and effect here -- the cause was top management's beliefs, and the effects were (1) nice-sounding credo, and (2) good reaction of Tylenol accident.

In other words, the company can talk all they want about "excellence in details" on their culture page -- but CEO can still say "demo is in 1 week, just disable all tests". The opposite is also true -- there plenty of companies which have mo mission page at all, but have the great code.