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by adam-_-
2955 days ago
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That network effect can't be underestimated. In the olden days of a new social network every other week the percentage of my friends and family on each social network (including Myspace, the most dominant) was relatively low, so the pain of switching was low. Now the percentage on Facebook is extremely high and I don't even know what an alternative would be. Lots of friends and family are on Whatsapp, quite a lot of people use Instagram but beyond that... there's very little uptake in any other heavily used social network. And of course, they're both owned by Facebook anyway. So, for me at least, to say Facebook is on the way out, is something I cannot agree with. |
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I'm still on it and log in a few times a week but I engage far less. I recently used a Chrome extension to delete my old comments and I'm surprised at how much more I posted on it (and publicly, too). Although changing the newsfeed to be mostly memes and adverts was one cause of my disengagement, I think it's also just changing use. I haven't really noticed the recent changes Facebook touted because my friend network simply seems to engage with it less. Maybe a few people still insist on posting dozens of photographs of every trip they take, but I see so much less public discussion and so on.
What happens to a social network when the 'social' bit tails off?