[ry167]

This is likely the reason they are shutting down an existing Website platform of theirs, Business Catalyst. [1]

While it was a dated system (purchased in 2009) it came as quite a surprise that it was reaching the end of its life.

I think it will be very interesting where Adobe takes this

[1]: https://forums.adobe.com/thread/2470031

[dawnerd]

And magento isn't dated? It'd probably make more sense if they bought someone like shopify