[23andwalnut]

The "see it in action" button really needs to be more prominent. Or the video itself should be the focus of the landing page rather than the Gumroad widget...

[marcperel]

Thanks, I'm still working on the way the video is integrated, I haven't been able to sit down and style that portion as well as I'd like.

The Gumroad embed has actually worked really well so far as a clear call to action, the download-to-paid rate is 10%.

[marcperel]

Thanks to your feedback I made a tidy gif showing how it works :)