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Now, when was the last time you came to book a haircut or restaurant table and concluded that the task was so onerous that you would ideally delegate it to a machine? And even if you can easily think of a scenario, would there not be something ethically questionable about doing so, if the person at the other end had no idea who or what they were talking to? I hate talking on the phone. If I can't fill out a web form (login-free please) or send an email to complete some task like that, I'd love to have a robot do it for me. I don't see anything unethical about this as long as the robot performs the task reasonably well, doesn't waste the receptionist's time, etc.... The classic hacker ethic says it's bad for humans to be required to waste time on something a machine could do, and Google has just expanded the list of things machines can do. Of course, under that framework, it would be preferable to automate the receptionist taking the call as well. I'm eager for this technology to become more general-purpose. For months, I've had a case open with an airline over an item that went missing from my checked bag. The only way to get updates is to call them on the phone. It first goes to an IVR, then a call center in India where the call is screened by a person, and only then to the actual department that can give me useful information. There is no direct line (I asked). The process is obviously designed to frustrate users so they give up. The hassle is arguably not worth the $90 they owe me, but I don't want to let them get away with it. I really wish I could have a robot talk to them. |
The trick, I have found, is to treat the other person on the line, as well, a real person. When they say their name, say it back to them, ask them how their day is, chat for a second about how it's their Wednesday (halfway there!), what the weather like where they are (Broncos are going to have a tough game, eh?), etc. Even just 30 seconds of chatter will get you great service. So many people treat them as 'the help', so when you come in and treat them as an equal human, their day just got a little better, and they'll treat you better too, because you treated them well first.
And I mean you really get better service. That direct line to their manager's manager? You have that now, just because you were nice. That bouquet of flowers for your mom/wife? It just got a little larger, because you asked them how their day is going. That bill you are having trouble paying? It's 15% off, because you complained about the snow too. Yeah, it's not a lot. Yeah, it happens maybe 1/10 times. But it is worth 30 seconds.
Besides, you got to make an actual human's day better. No one is too busy for that, for good manners and a smile, even if it's over the phone.