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by miles
5748 days ago
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any companies have tried the freemium model and then realize that it can't scale (IE: the costs to support this free user base out weighs the benefits). It has scaled wonderfully for Evernote: "From the start, Libin modeled Evernote to be profitable at a 1% conversion rate ... Right now, roughly 2% of all Evernoters are premium customers ... Libin wants to maintain that rate at 5% or less. If people start converting en masse, 'that means our free product isn't good enough,' he says." http://www.fastcompany.com/magazine/147/next-tech-remember-t... |
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This is the exception rather than the rule.