[fwn]

Not the parent, but just a few thoughts:

He is the CEO of a technology company.

The necessary knowledge about the existence of content blockers as well as the technological literacy to set them up is probably a given.

He also probably has a high value attached to his attention, given that he is in quite a power position. This, I'd argue, would make a greater reflection of media habits more likely.

Additionally there might be the security/privacy aspect. Executives should really focus on security as their devices might be of greater value than your average grandmother's Scrabble tablet.

[Kiro]

We are many people that don't use adblock because we don't want to, not because we don't know how to.

[fwn]

That is true, I did not want to deny that.

However I think that it is not very speculative to say that, if more people knew about content blocking, more people would block unwanted content. My intention behind assuming his knowledge/competence was only meant to exclude nescience from the list of potential reasons for him to not block content.

[Kiro]

Ok, fair enough! I misread your comment.

Personally I'm thinking that since he's the CEO of a company which monetizes on ads it could be that he wants to follow ad trends, see what's going on in the ad space, what other people are advertising etc.