[lazyjones]

Exactly. Look at the largest, most successful IT companies. They have some innovative products or product features, but none of them invented anything completely new (even Apple and certainly not Amazon, Oracle, Microsoft...).

The CSE I founded (and sold, allowing me to retire comfortably) was neither original, nor particularly innovative in 1997 when I started (pricewatch.com existed etc.), and it's extremely profitable to this day.

There are plenty of good ideas out there and much more existing, profitable businesses in need of a slightly better competitor.