[fermienrico]

Does anyone think iZettle is a bad brand name? Compare it with Stripe, Square, Clover, etc.

I can't imagine using it - "Yes, I use my iZettle to process payments."

[jjeaff]

It appears to be very popular in Latin America. So the pronunciation of iZettle by a Spanish speaker most likely sounds like "e-settle".

Which makes a bit more sense and Def sounds better.

It's a Dutch company, so not sure how it sounds when pronounced in the Netherlands

[troligtvis]

It's a swedish company and the name is more "I settle". Like I will pay for dinner, let me handle it :P

[Spiritus]

I thought it was Swedish? Even the article hints that: “the Stockholm-based payments provider.”

[jazoom]

Much easier to search for

[dirtyaura]

Maybe for English-speaking countries. But iZettle is market leader in Europe and LatAm, so the counterargument could be that iZettle is more visually memorable and easier to pronounce than e.g. Square if you are not a fluent English speaker.