[mickdj]

Hi,

Latitude (and other friend finders) are solving a different problem.

Our users (families, couples, etc.) tell us their main concerns are:

1) Privacy model: people don't want to broadcast location to everyone, or (particularly for women) have their use of such a service be known. Having adjustable privacy settings don't solve this problem.

2) Battery: As soon as you notice battery drain, users turn the service off.

We believe we've solved the first (with small, closed, private groups) and the second (with sampling only when necessary).

Our Android version is under development right now.