[GordonS]

From the PDF you linked to:

"This e-mail was sent to those individuals on the database where no “opt in” or “opt out” information was held"

Sounds like they were basically on a fishing expedition - if the individuals hadn't explicitly opted in, Honda shouldn't be sending them emails.

[caffeine5150]

Agreed that the fine for a company like Honda appears very reasonable. My only point is that their behavior was more sloppy than malicious or 'terrible' - and sloppy in a way that many, many companies are sloppy. And this size fine for a small company would be very painful - maybe fatal.