[ship_it]

You obviously do not work in marketing.

[troydavis]

Or I do but I’ve read and agree with http://sethgodin.typepad.com/seths_blog/2008/01/permission-m... (and the book, short though it is) and other experts. Godin says it perfectly:

> … the new power of the best consumers to ignore marketing. It realizes that treating people with respect is the best way to earn their attention.

Basically, a marketer trying to force their stuff on people - interruption marketing - either doesn’t understand their value proposition well enough to spot ways that it can actually help customers, or is too lazy to act on those ideas.